Plain English
“Plain English” is language that the intended audience can understand from a single reading. It takes into account design and layout, as well as language. Plain English should be used in any information that people rely on when they make decisions.
Our experienced and qualified Plain English writers recommend that you provide as detailed a guide as possible on your product, the intended audience of the material, and its key messages.
Case Study
Atlas Translations was commissioned to write a Plain English version of a series
of leases for a housing association. It was important that potential
tenants could clearly understand the legal obligations the association had
to the tenants, and the tenants to the association. Our Plain English
writer produced a clear and succinct version, which is now in use.
