Breaking new ground in a different market can be a challenging experience for any business – especially when there’s a language barrier involved. That’s why it comes as no surprise to know that marketing translation is one of the most essential parts of any expansion into new markets.
Working with experienced and professional marketing translators can help to make sure that your business continues to hit all the right notes. With that in mind, here are some of our top tips for successful marketing translation.
1. Find out what makes your target audience tick.
Every country and language has its own unique set of cultural references and national treasures. Putting in the effort to discover the art and culture that speaks to your target audience can make your brand stand out from the crowd. It could also work to avoid any embarrassing faux pas, which leads us onto our next point . . .
2. Remember that marketing translation is rarely ever direct.
Whether it’s a word or phrase with a particular connotation, or even just a joke that falls flat, there are plenty of translation issues that can trip your marketing campaign up. Working with a professional translation service is the best way to make your campaign as effective as possible.
3. Think about the little things.
Any language will have its own little quirks, and it’s important to remember them when translating marketing materials. Even a simple slogan or tagline might be improved with the help of a culturally knowledgeable translator. With the fine margins of successful marketing, it’s always useful to pay attention to detail.
4. Marketing translation is a creative (and fun!) process.
While certain translation tasks can sometimes be dry, marketing translation is anything but. Working with native speakers and marketing professionals to discover the best way to present your brand to a new audience can inspire creativity and innovation from all sides. Take your time with the process to ensure a marketing campaign that really reflects the unique ethos of your business.
5. Don’t forget the personal touch.
Marketing works best when it speaks to the soul, and uncovering a new audience is no different. Connecting with the real people who will be coming into contact with your product can be both rewarding and effective.
So there we have it! 5 little tips that could make a big difference to the success of your market translation. If you’re ready to take the next step, get in touch with us at Atlas Translations today by calling 01727 812725. Our friendly team has plenty of top marketing translation experience that can make sure your brand or product really connects with the new and exciting audiences you’re looking to reach. Click here to send us an enquiry.