CLIENT: BBC / The Written Word
WORK: Translation and More….
About Our Client – and what language services they needed
It’s the BBC – they need no introduction. But to be more specific, the Institute of Translation and Interpreting (ITI) recommended us to The Written Word, a BBC Olympic Project that looked to honour the spirit of the 2012 Games . The BBC needed members of the UK public originating from all the 205 countries that participated to read a poem and give an interview.
Each contributor was asked to tell the audience something about their country that they wanted the rest of the world to know about, something they loved or something they missed, and so forth.
Support provided by Atlas Translations – 93 languages
This translation project was a little out of the ordinary for us, because it required us to tap into the thousands of people that we know as a business but not for translation or interpretation reasons. Unusual though it was, we were more than happy to oblige.
After the BBC had found people from some of the easier nationalities they hit a brick wall and turned to us for help. Their brief, to find people from 93 countries from Bahrain to Zambia (alphabetically speaking) currently living in the UK (sometimes of a particular gender), who would be keen to contribute. Deadlines were tight and it tested our resources and powers of persuasion, but we managed it.
The finished result was a masterpiece and sections of it were broadcast on the BBC every day on the run-up to, and during the London 2012 Olympics and Paralympic Games.
Some comments from the BBC – during the language and translation project:
- You’re getting an amazing response. Many, many thanx
- Dear Clare you have been such a help. Can’t thank you enough …
- It is quite a challenge, but I don’t think we’d be making our deadlines without your assistance. Thank you
- Was in London yesterday and did Taiwan and Benin both from you – so thank you very much.
- Thank you also for the contact for Seychelles.
- Thank you too for Azerbaijan … And for Djibouti.
- I’ve got my quota now … THANKS TO YOU.