Sports, Leisure & Fitness

Professional translation and interpreting services for sports, leisure, wellness and fitness organisations worldwide.

From international sporting events and gym memberships to multilingual safety signage, player contracts and fitness apps, clear communication matters.

At Atlas Translations, we provide professional translation and interpreting services for sports, leisure, wellness and fitness organisations worldwide. Whether you’re welcoming international visitors, engaging multilingual communities, signing global stars, or promoting your brand globally, we can help you communicate naturally, accurately and confidently in over 300 languages.

Our experienced linguists understand the fast-moving nature of the sports and leisure sector and are carefully selected for their subject knowledge, cultural understanding and native-language expertise.

Your dedicated Project Manager will be Alex Millward who has experience of working on more than 10 major sporting tournaments.

We can help with:

  • Sports marketing and promotional materials
  • Event guides and participant packs
  • Gym memberships and customer communications
  • Health and safety information
  • Websites and apps
  • Athlete/player contracts and legal documents
  • Training manuals and coaching resources
  • Multilingual signage
  • Social media campaigns
  • Subtitling and voiceovers
  • Interpreting for meetings, training, events and live interviews
Atlas Translations Football Team Kit Sponsor
Atlas is proud to sponsor sports team kits

Why specialist translation matters in sport and leisure

Sports and leisure content is energetic, engaging and often highly localised. A literal translation can easily miss the tone, humour or cultural references that make your messaging effective.

Equally, important practical information – such as safety guidance, waiver forms, accessibility information or medical instructions – must be translated clearly and accurately.

That’s why we work with professional native-language linguists who understand both language and sector context.

Supporting inclusive communication

Many sports clubs, local authorities and leisure providers work with diverse communities and international audiences. Providing multilingual information can improve accessibility, participation and inclusion while helping organisations meet their duty of care obligations.

Whether you’re running a local leisure initiative or coordinating an international sporting event, we can help you communicate effectively across languages and cultures.

Who have we worked with?

  • Sports clubs and governing bodies
  • Leisure centres
  • Gyms and fitness brands
  • Tourism/activity providers
  • Sporting events
  • Outdoor brands
  • Esports and gaming-adjacent organisations
  • Wellness companies
  • Sports charities and community programmes
  • International tournaments and participant communications
Atlas Translations client Tottenham Hotspur

Human translation services you can trust

Founded in 1991, Atlas Translations provides professional human translation, interpreting, subtitling, transcription and localisation services in over 300 languages. We’re ISO-certified and proud to offer a genuinely personal service. No chatbots, no confusing jargon, just experienced humans who care about quality.

Get in touch to discuss your project with our friendly team today.

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    Atlas Translations have provided a variety of services for Alzheimer’s Society, including the translation of our flagship information resource ‘Worried about your memory?’ into a variety of different languages. The service we have received is consistently to high standard, with staff going beyond the call of duty to fulfil our requirements. I will definitely be using this translation agency again, and would recommend them to anyone looking for top quality translation services.

    You have been such a help and we can’t thank you enough. We’re getting an amazing response. It is quite a challenge, but we wouldn’t be making our deadlines without your translation agency’s assistance. Many many thanks.

    BBC

    Atlas completed the work within our time frame and the proofreading service gave us the extra peace of mind that the translations were accurate and of quality.

    It’s tough when you have to rely on a translation agency and trust that the translations are correct but with Atlas, we can rest assured that the language, tone, and style of translation is suitable for our audiences.

    BookTrust

    We are always very impressed with the quality and timeliness of the translation services provided by Atlas translation agency. The team are extremely helpful and we look forward to working together more in the future.

    Tottenham Hotspur

    Atlas provided us with a high quality, professional, courteous and competitively priced service, with a minimum of fuss. I was pleased with the translation agency’s communications and would not hesitate to use them again in the future.

    NHS Confederation

    ISO 17100 – ISO 17100:2017 for Translation Services (since this standard began, in 2008, externally audited annually).

    Mindful employer

    Mindful Employer Plus – As a Charter member, our team have access to an Employee Assistance Program with 24/7/365 support, as we work toward achieving better mental health at work.

    Atlas Translations has been accredited by the Fair Tax Foundation since February 2024. The Fair Tax Foundation is a not-for-profit social enterprise developed by a team of tax justice, corporate responsibility, and ethical consumer experts. It was launched in 2014.

    We’ve been registered with the Information Commissioner’s Office (ICO) since 2004. Go to https://ico.org.uk/ for more information.

    We hold a full membership in the Association of British HealthTech Industries. The ABHI supports the HealthTech community by providing products and services that help people live healthier lives. As the voice of the industry, we show the value of health technology and overcome barriers to people benefitting from it now and in the future.

    Certified since 2003, externally audited annually. ISO 9001:2015 is the international standard for Quality Management Systems (QMS), applicable across all sectors. ISO 9001 provides a framework to respond to changing quality requirements in line with changing demands across society, economics and the environment.

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    Disability Confident Committed is creating a movement of change, encouraging employers like ourselves to think differently about disability and take action to improve how we recruit, retain, and develop disabled people. Being a DCC employer is a unique opportunity to lead the way in our community and show that we’re a disability inclusive employer.

    CIEP: We’ve held Corporate membership Chartered Institute of Editing and Proofreading since 1993. CIEP are an international membership organisation that offers training and community for editorial professionals (copy editors and proofreaders) while helping members develop business confidence.

    Living Wage Employer: As a living wage employer, we believe our staff deserve a wage which meets everyday needs. The Living Wage Foundation has a mission to encourage employers to play their part in tackling in-work and post-work poverty and provide a decent standard of living by paying the real Living Wage, adopting Living Hours and Living Pensions as well as wider good employment practices.

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    Proudly a 4-Day Week Employer since 2019. Amongst other items, the 4-Day Week initiative calls for a reduction to the maximum working week from 48 hours per week to 32 hours per week by 2030.

     

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    A member of the Good Business Charter since 2022. The GBC is a simple accreditation that organisations of all sizes in the UK can apply for in recognition of responsible business practices.

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    We’re a proud member of the Patient Information Forum (PIF), a membership organisation for anyone producing health information and support. PIF promote access to trusted, evidence-based health information for patients, carers, the public and healthcare professionals.

    The Fair Payment Code (FPC) sets standards for best payment practices and is administered by the Small Business Commissioner on behalf of the Department for Business and Trade (DBT). The Gold Award is awarded to those paying at least 95% of all invoices within 30 days.

    Cyber Essentials is a Government-backed certification scheme that helps protect organisations’ and customers’ data from cyber attacks. The National Cyber Security Centre (NCSC) recommends Cyber Essentials as the minimum cybersecurity standard for all organisations.

    We’re a proud Sedex Supplier Plus member, demonstrating our leadership in sustainable and ethical business practices. This premium membership recognises organisations that go beyond basic compliance to embrace continuous improvement in environmental, social, and governance standards. As a Supplier Plus member, we have access to advanced ESG learning resources, enhanced visibility to global buyers, and official recognition of our commitment to responsible business practices. Our Supplier Plus status reflects our dedication to transparency, ethical labour practices, environmental stewardship, and responsible business conduct throughout our operations and supply chain.

    Corporate membership of the ITI (Institute of Translation and Interpreting) since 1994. Corporate Member of the Year 2021. ITI is the only UK-based independent professional membership association for practising translators, interpreters and all those involved in the language services sector.

    ATC: We hold full membership with the Association of Translation Companies, a trade association representing the interests of language service companies in the UK and internationally. It is the leading voice for companies operating in the UK’s language services industry.