How it started
As a brilliant web developer and systems architect, Philip Kenchington is the co-founder of Menu Guide. Our relationship with him started back in 2013 when he built a previous version of the Atlas Translations website, and we stayed in touch ever since. More recently, he’s been developing Menu Guide, and it’s been so successful that it’s now his primary focus.
In 2021, Menu Guide won a national UK Government award (the Innovation & Technical category at the Office for Product Safety and Standards Regulatory Excellence Awards). This attracted new and extremely high-profile clients, including national stadiums and venues. Menu Guide was gaining ground not only in the UK but also across America and Australia. Philip knew that, to expand the website’s reach and attract clients in the European market, it would need to be translated; initially into French, German and Spanish. So, he came to us for help.
What we did
As project manager, Jim Hearn built a hand-picked team of translators around Menu Guide. The process was rigorous and complex, with no room for discrepancies and plenty of considerations and different contexts to navigate. Throughout, Philip found that our translators were asking lots of great questions for clarification and providing extremely helpful feedback on things like the site’s navigation, and he appreciated our collaborative approach.
The changes are still in the process of being rolled out, but Philip is confident that it will help open Menu Guide up to major venues across mainland Europe.
ISO-certified translation services for the hospitality sector
It’s critical that allergen and nutritional information is fully accurate, and this is something we are delighted to provide as part of our medical, healthcare and pharmaceutical translation services. All our translators are experienced, qualified linguists and come highly recommended, and we go even further by always selecting a translator who is an expert in the specific field.