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Food and drink translation services

Careful translation and checking of food labels, packaging, product information and marketing content, with the right questions asked before anything goes to print
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The right words matter when they’re going on the label

Food and drink travel widely. The words that go with them need just as much care as the products themselves.

Atlas Translations helps food producers, drinks brands, ingredient suppliers, wholesalers and industry organisations communicate across languages. From product information and packaging to websites and marketing campaigns, we match each project with linguists who understand its subject and its audience.

Food labelling deserves particular care

A translated food label has to do more than sound natural. Ingredients, allergens, preparation instructions, storage information and product claims must be clear and accurate. A small error can have serious consequences for consumers and for your business.

We’ll ask about the product, the intended market and how the translation will be used. We can work with your approved terminology and arrange independent revision where the project calls for it. We’ll also flag questions rather than guess at wording that could affect meaning.

Language support from packaging to promotion

We can help with:

  • Food and drink labels, packaging and product descriptions
  • Ingredient and allergen information
  • Menus, recipes and preparation instructions
  • Websites, online listings and ecommerce content
  • Brochures, sales materials and trade communications
  • Marketing translation and transcreation
  • Proofreading, revision and multilingual typesetting

Some projects call for precise technical language. Others need copy that makes people want to try what’s inside the packet. Often, a food brand needs both. Tell us where the text will appear and who will read it, and we’ll help you choose the right approach.

Experience across the food and drink sector

Over the years, we’ve worked with clients across the sector, including food manufacturers, drinks businesses, ingredient suppliers, bakeries, wholesalers, mushroom producers, tea bag packagers, and trade associations. That range helps us understand the different pressures behind a launch, a packaging update or a move into a new market.

For a glimpse of what a well-judged translation can achieve, read how we helped wine merchant Vinotopia communicate with Japanese visitors.

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Satisfied clients

Holy Lama Naturals

Read the client story

Sector: Food and drink translation services, Marketing, advertising and PR translation services

Service: Translation and localisation

Helping Menu Guide break into mainland Europe

Read the client story

Sector: Food and drink translation services, Medical translation services

Service: Translation and localisation

Joanne and Eduardo and certified translation services

Read the client story

Service: Legalised, notarised and certified translations

Why trust Atlas Translations?

ISO certified

Member of

35+ years of experience. Specialist expertise. Always human.

Read more about our commitment to quality

“Atlas completed the work within our time frame and the proofreading service gave us the extra peace of mind that the translations were accurate and of quality.

It’s tough when you have to rely on a translation agency and trust that the translations are correct but with Atlas, we can rest assured that the language, tone, and style of translation is suitable for our audiences.”

Translation client
BookTrust

Trusted by

Frequently asked questions

We translate food labels, packaging, ingredient lists, allergen information, product specifications, menus, recipes and preparation instructions. We also help with websites, online product listings, marketing campaigns, trade communications and staff training materials.

Yes. We select linguists with relevant subject expertise and pay particular attention to ingredients, allergens, quantities, storage information and preparation instructions. If something in the original is unclear, we’ll ask you to clarify it before proceeding.

Please tell us which countries your products will be sold in, as well as the languages you need.

Accurate translation is an essential part of preparing a label for another market. However, requirements can also affect the content, claims and presentation of the label itself.

We work with your approved source text and any instructions from your regulatory advisers. Your regulatory or food safety team should approve the final label for each intended market before production.

Yes. We can arrange an independent review of existing translations against the original text, checking accuracy, terminology and suitability for the intended audience. Send us both versions and explain how the content will be used so we can recommend an appropriate level of review.

Yes. Our typesetting and layout services can help fit translated content into your packaging design, including languages that use different scripts or read from right to left.

We can also arrange a language check of the finished artwork. This helps identify problems introduced during layout, such as missing text, incorrect line breaks or misplaced wording.

Yes. Whether you’re launching several products together or updating a range in stages, we can agree a practical workflow with your team.

Shared terminology and previously approved translations help keep wording consistent across products. Clear version control also helps everyone identify which text has been approved and which content has changed.

Yes. Product information needs precision, while marketing also needs to appeal to local customers. We can translate or adapt websites, campaigns, product descriptions and brand messaging to suit the audience.

We’ll help you decide where straightforward translation and localisation is appropriate or where transcreation would be more effective.

Yes. We consider ingredient names, cooking terminology, measurements and cultural references so readers can understand and use the information.

If a dish name or ingredient has no direct equivalent, we can discuss the best way to explain it. We’ll raise questions about unclear dietary or allergen wording rather than make assumptions.

The cost depends on the amount of text, languages, subject matter, review requirements and any artwork or typesetting involved. Repeated wording across a product range may also affect the quote.

Send us your files, intended markets and deadline, and we’ll provide a clear quotation explaining what’s included.

Ideally, we’ll need your latest approved text, target languages and countries, deadline, and any existing terminology or brand guidelines. For packaging projects, artwork files and details of available space are helpful too.

Email team@atlas-translations.co.uk or call 01727 812 725. If you’re unsure what you need, we’ll help you work it out.

Let’s talk about your product

Whether you have one label to translate or a whole range of products heading overseas, send us the text, the target languages and the markets you have in mind. We’ll ask the useful questions, explain what’s involved and put together a clear quote.

Call us on 01727 812 725

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