Marketing, advertising and PR translation services

Your marketing copy has been carefully crafted. Every headline, slogan and call to action has a purpose. But will it have the same impact in another language?

At Atlas Translations, we help marketing teams, advertising agencies, PR professionals and businesses communicate effectively with audiences around the world.

From international advertising campaigns and product launches to press releases, websites and social media, we make sure your message is accurate, culturally appropriate and true to your brand.

And we’ve been helping organisations do exactly that since 1991.

Planning an international campaign? Email team@atlas-translations.co.uk and let’s talk about what you need.

Marketing translation isn’t just about the words

A clever headline in English might fall completely flat in German. A humorous campaign could be misunderstood in Japan. And a perfectly innocent brand name in one country might raise eyebrows in another.

That’s where specialist marketing translation and transcreation come in. Our professional linguists consider not just what your original copy says, but what it’s trying to achieve.

We look at:

• Your target audience and market
• Brand personality, tone of voice and messaging
• Cultural references, humour and idioms
• Local preferences and expectations
• Slogans, headlines and calls to action
• Terminology and brand consistency
• Space limitations and design considerations
• The intended purpose of your campaign

Sometimes a direct translation works perfectly. Sometimes a little adaptation is needed. And sometimes the original needs a complete creative rethink to achieve the same effect.

We’ll help you decide which approach is right for your content, your audience and your budget.

Translation services for marketing, advertising and PR agencies

Whether you’re an agency managing campaigns for international clients or an in-house marketing team expanding into new markets, we can support you with a wide range of multilingual content.

Marketing and advertising translation

We regularly translate and adapt:

• Advertising campaigns and promotional materials
• Brochures, catalogues and sales literature
• Product descriptions and packaging copy
• Websites and landing pages
• Email marketing campaigns and newsletters
• Social media posts and digital advertising
• Presentations and pitch materials
• Point-of-sale displays, posters and exhibition materials
• Brand guidelines and corporate communications
• Video scripts and promotional content

We can also help with multilingual typesetting and desktop publishing, so your translated materials look as professional as the originals.

PR and corporate communications

When you’re communicating with journalists, stakeholders or the wider public, getting the wording right matters.

Our PR translation services cover:

• Press releases and media announcements
• Corporate statements and communications
• Media kits and press packs
• Executive interviews and speeches
• Internal communications and staff newsletters
• Corporate magazines and publications
• Crisis communications and sensitive announcements
• Event and conference materials

We understand the importance of accuracy, confidentiality, tone and deadlines, particularly when your communications are being released across several markets.

Creative translation and transcreation

Some messages need more than translation. Transcreation combines linguistic expertise with creative thinking, adapting your original content so that it has the intended effect in another language and culture.

This is particularly valuable for:

• Advertising slogans and straplines
• Brand campaigns
• Creative headlines
• Humorous or culturally specific content
• Product launches
• Calls to action
• Emotionally driven marketing messages

A successful transcreation may use very different words from the original while preserving its meaning, personality and purpose. We can work with your existing creative team, brand guidelines and campaign brief to help your message resonate with its intended audience.

The aim isn’t always to say exactly the same thing. It’s to achieve the same result.

International brand checking and cultural advice

Before investing in a new market, it’s worth checking that your branding and messaging will work there. A company name, product name or strapline may sound excellent in English but have unintended meanings or associations elsewhere.

Atlas can help with linguistic and cultural brand checks, including:

• Reviewing brand and product names for linguistic concerns
• Checking slogans and straplines
• Identifying potentially inappropriate cultural references
• Assessing whether messaging is likely to be understood as intended
• Suggesting alternative wording where necessary
• Providing feedback from linguists familiar with the target market

This kind of early advice can help you avoid expensive mistakes further down the line.

Please note that linguistic brand checking is not a substitute for legal trademark clearance or comprehensive consumer market research.

Market research and international competitor insights

Sometimes you need to understand a market before you can communicate with it. Our international network of professional linguists can help businesses and agencies gather and understand information from other countries.

Depending on your project, we can assist with:

Market research questionnaires: Translating and culturally adapting questionnaires and surveys for international audiences.

Competitor research: Researching publicly available information about competitors in their local language.

Online research: Carrying out targeted searches in overseas markets and summarising findings in English.

Local language insights: Helping you understand terminology, messaging and cultural differences that may influence your marketing approach.

We can discuss the scope of your research and recommend a practical approach.

Localising your marketing for English-speaking markets

English isn’t quite the same everywhere. If you’re targeting customers in the United States, Australia or other English-speaking markets, you may not need a completely new translation. But you may need localisation.

For example, adapting British English for an American audience can involve much more than changing ‘colour’ to ‘color’.

We can review:

• Spelling, grammar and punctuation
• Vocabulary and terminology
• Tone and writing conventions
• Dates, measurements and currencies
• Cultural references
• Product descriptions and promotional claims
• Calls to action and audience expectations

The result is content that feels natural to your intended readers, rather than something that has obviously been written for a different market.

More than marketing translation

International campaigns rarely involve words alone. Alongside translation and transcreation, Atlas can help with the other language services needed to bring your campaign together.

Multilingual voiceovers: Professional voiceover services for promotional videos, advertising and corporate communications.

Subtitling: Subtitles for marketing videos, social media content, interviews and presentations.

Typesetting and DTP: Preparing translated brochures, packaging, posters and other designed materials for publication.

Interpreting: Face-to-face, video and telephone interpreting for meetings, interviews, launches and international events.

Proofreading and editing: Reviewing translated or locally written marketing content for accuracy, consistency and style.

Working with one experienced language services provider can make managing multilingual campaigns considerably easier.

Why marketing teams and agencies choose Atlas

Human expertise where creativity matters

Marketing copy needs human judgement. Our professional linguists understand the nuances of language, culture and communication, and we select specialists with experience relevant to your project.

A team that asks questions

We don’t simply pass your content to a translator and hope for the best. If a slogan is ambiguous, a cultural reference needs explaining or a particular phrase won’t work in another language, we’ll ask. Those conversations can make all the difference to the finished result.

Quality and consistency

Atlas is ISO 9001 and ISO 17100 certified, with established processes for managing translation quality.

We can also work with brand guidelines, approved terminology and reference materials to help maintain consistency across languages and campaigns.

Confidentiality

We understand that marketing and PR projects can involve confidential product launches, commercially sensitive information and announcements that must remain under wraps until a particular date. Confidentiality is built into the way we work.

Experience across sectors

Since 1991, we’ve supported businesses and agencies working across a wide range of industries, from consumer products and entertainment to financial services, manufacturing, healthcare and technology.

This matters because effective marketing translation often requires both creative ability and specialist subject knowledge.

A real person managing your project

You’ll work with our experienced in-house project managers, who coordinate your requirements, select appropriate linguists, manage deadlines and keep everything running smoothly. And if something needs clarifying, we’ll pick up the phone or send you an email. We’re very much real people.

Marketing translation in practice

We’ve helped clients with international campaigns, brand communications and multilingual marketing projects of all shapes and sizes. Our experience includes supporting a beer brand entering 15 new markets, PR communications for a musical performed internationally, and banking materials for internal and external audiences.

Different audiences. Different languages. Different challenges. The common thread? Making sure the communication works for the people receiving it.