Travel, tourism and hospitality translation services

Travel is about discovering new places, enjoying new experiences and making memories. Whether you’re promoting a destination, selling a holiday or welcoming international guests, good communication helps make it all possible.

At Atlas Translations, we help travel companies, tourism organisations, airlines, hotels and hospitality businesses communicate confidently with customers around the world.

From websites and travel brochures to booking information, guest communications, promotional videos and multilingual marketing campaigns, we provide professional translation, localisation and language services tailored to your audience.

We’ve been helping organisations communicate internationally since 1991, combining linguistic expertise, cultural understanding and friendly, practical project management.

Translation for travel and tourism businesses

Helping you reach new audiences and inspire people to explore.

Travel and tourism content needs to be informative, accurate and appealing. A destination description should capture what makes somewhere special. Booking information needs to be clear and unambiguous. A marketing campaign should sound natural and persuasive to its intended audience.

Different content requires different approaches, and we can help you choose the right one.

Our travel and tourism translation services include:

• Travel company and tour operator websites
• Holiday brochures and destination guides
• Travel itineraries and excursion descriptions
• Travel and guidebooks
• Visitor maps and information leaflets
• Tourism marketing campaigns
• Social media and advertising content
• Travel articles, blogs and newsletters
• Booking confirmations and customer communications
• Terms and conditions and cancellation policies
• Travel apps and digital content
• Promotional videos and subtitles

Our clients have included travel companies, airlines and publishers of travel and guidebooks, giving us experience of the varied communication needs of this sector.

Tourism website translation & localisation

Make your website work for international visitors.

Your website may be the first point of contact for someone planning a trip, choosing accommodation or booking an experience. A well-translated website helps international customers understand what you offer and feel confident about booking.

But website localisation involves more than translating the words.

We also consider:

• Cultural preferences and expectations
• Tone of voice and marketing messages
• Dates, times, currencies and measurements
• Place names and geographical terminology
• Booking terminology and customer instructions
• Local conventions and terminology
• Calls to action and promotional messaging
• Search terminology used in different markets

We can work with your website developers, marketing team or digital agency to help ensure the translated content works in its intended context. For businesses targeting specific international markets, we can also discuss multilingual SEO and the language choices that may influence how customers search for your services.

Translation for hotels and hospitality

Making international guests feel welcome from the moment they book.

For hotels, resorts, holiday accommodation providers and hospitality businesses, clear communication is an important part of the guest experience. Guests need to understand what’s included in their booking, what facilities are available and how to make the most of their stay.

We translate:

• Hotel and accommodation websites
• Room and property descriptions
• Booking information and confirmations
• Guest welcome packs
• Digital guest directories
• Restaurant menus and food information
• Spa and leisure materials
• Safety instructions and emergency information
• Event and conference materials
• Customer emails and guest communications
• Promotional offers and advertising
• Staff training materials and policies

Whether you’re an independent accommodation provider or an international hospitality business, we can help you communicate professionally and consistently.

Airline and travel industry translation

Travel businesses often need to communicate complex information clearly and consistently across multiple markets.

Accuracy is particularly important when dealing with booking conditions, operational information, customer policies and safety-related content.

Our services can support translation of:

• Passenger information and customer communications
• Airline and travel company websites
• Booking terms and conditions
• Travel policies and guidance
• Marketing and promotional materials
• Staff training documentation
• Corporate communications
• Customer service information
• Operational and technical documentation

We select translators with relevant expertise and take care to ensure that terminology and meaning are appropriate for the intended audience.

Destination marketing and transcreation

Inspiring people to visit, not just telling them where to go.

Tourism marketing often relies on emotion, atmosphere, humour and cultural references. A phrase that sounds wonderfully inviting in English might not have the same effect when translated word for word.

That’s where localisation and transcreation can make a difference. We help adapt marketing content so that it connects with audiences in different countries and cultures.

This might involve:

• Reworking slogans and advertising messages
• Adapting destination descriptions
• Reviewing cultural references
• Adjusting tone and style
• Localising promotional campaigns
• Adapting social media and digital advertising

Our aim is to preserve the intention and personality of your original content while making it effective for its new audience. And we’ll always discuss whether your project needs translation, localisation or transcreation, rather than automatically recommending the most expensive option.

Visitor attractions and experiences

Helping international visitors enjoy every moment.

From historic attractions and guided tours to activity centres and cultural experiences, multilingual information can help visitors feel informed, confident and welcome.

We can translate:

• Visitor guides and information boards
• Attraction websites and booking information
• Tour scripts and guided experience materials
• Maps, trails and activity sheets
• Health and safety information
• Audio guide scripts
• Promotional videos and subtitles
• Educational resources
• Customer information and FAQs

We can also support interpreting requirements for meetings, events and international visitors where appropriate. For museums, galleries and historic sites, take a look at our dedicated museums, arts and heritage translation services page.

Voiceovers, subtitles and multilingual content

Not everything needs to be written down.

Travel and hospitality businesses increasingly communicate through video, audio and digital media.

Atlas can support:

• Multilingual voiceovers for promotional videos
• Subtitles for tourism marketing content
• Translation of audio tour scripts
• Transcription and translation of recordings
• Multilingual training videos
• Scripts for digital visitor experiences

We can coordinate the language elements of your project, helping you maintain consistency across written, spoken and audiovisual content.

Why choose Atlas Translations?

We’ve been helping businesses communicate across languages since 1991.

When you work with Atlas, you benefit from:

• Professional human translators, selected for their linguistic and subject expertise.
• Cultural understanding, helping your message feel natural in different markets.
• Dedicated project managers, providing a friendly and reliable point of contact.
• More than translation, including voiceover, subtitling, interpreting, transcription and typesetting.
• ISO-certified processes, supported by ISO 9001 and ISO 17100.
• Consistent terminology and brand voice, particularly useful for ongoing multilingual content.
• Practical advice, helping you choose the right services for your project and budget.

We can support one-off translation requirements or ongoing multilingual content across multiple markets.