Fashion, clothing and retail translation services

Fashion moves quickly. Trends change, collections launch, products sell out and customers expect a seamless shopping experience, wherever they happen to live.

At Atlas Translations, we help fashion, clothing and retail businesses reach international audiences with professional translation, localisation and multilingual content that reflects their brand and speaks naturally to their customers.

From clothing labels and product descriptions to ecommerce websites, marketing campaigns and retail communications, we make sure your message works in every language.

We’ve been helping businesses communicate internationally since 1991, combining experienced human translators with friendly, practical project management.

Fashion translation that understands your brand

Fashion is about more than the clothes themselves. It’s about identity, personality, trends and the way a brand makes its customers feel. A luxury fashion house, independent clothing designer, sportswear manufacturer and high-street retailer all communicate differently. Their translated content needs to reflect those differences.

Our professional translators consider your brand’s tone of voice, target audience and local market, rather than simply translating the words on the page. Whether your brand is sophisticated, playful, understated or bold, we help you communicate that personality consistently across languages.

And when something doesn’t quite work in another culture, we’ll tell you. We’d rather ask a question than deliver a translation that misses the mark.

Ecommerce and retail website translation

Selling internationally opens up enormous opportunities, but a website that works beautifully in English won’t necessarily deliver the same experience in another language. Customers need to understand your products, trust your business and feel confident making a purchase.

We translate and localise content for online shops and retail websites, including:

• Product descriptions and specifications
• Product categories, filters and navigation
• Size guides and fitting information
• Delivery, returns and refund policies
• Customer FAQs and help pages
• Checkout information and customer emails
• Promotional banners and seasonal campaigns
• Customer reviews and testimonials, where appropriate
• SEO content, including page titles and meta descriptions
• Marketplace listings and product feeds

We can also help with the practical details of localisation, including currencies, measurements, sizing conventions and terminology.

The aim isn’t simply to make your website understandable. It’s to make shopping with you feel straightforward and familiar, wherever your customers are.

Clothing labels, packaging and product information

Sometimes the smallest pieces of text carry the most important information. Clothing labels, packaging and product instructions need to be clear, consistent and appropriate for the intended market.

We translate:

• Care labels and washing instructions
• Fabric composition and material information
• Garment and footwear packaging
• Product labels and swing tags
• Sizing and measurement information
• Safety warnings and product instructions
• Packaging inserts and accompanying leaflets
• Sustainability and product information
• Retail display materials

Where regulatory or mandatory labelling requirements apply, we can help with the linguistic accuracy of the content, while working with your team to ensure the appropriate market-specific requirements have been identified.

We also understand that packaging and labels have limited space. Our translators take account of character restrictions, layout and the practical challenges of fitting translated content into existing designs.

Marketing translation and fashion transcreation

A memorable campaign doesn’t always survive a literal translation. Fashion marketing frequently relies on humour, wordplay, cultural references and carefully chosen language. What sounds clever or stylish in one country can feel awkward or confusing in another.

That’s where transcreation comes in.

Rather than translating a message word for word, transcreation recreates its intended effect for a new audience.

We can support:

• Advertising campaigns
• Social media content
• Email marketing and newsletters
• Lookbooks and seasonal catalogues
• Brand stories and designer biographies
• Press releases and PR materials
• Influencer and promotional campaigns
• Fashion editorial content
• Video scripts, subtitles and voiceovers

Our approach depends on what your content needs to achieve. Sometimes a straightforward translation is exactly right. At other times, a more creative approach will deliver a better result. We’ll help you decide.

Retail translation beyond fashion

Of course, retail isn’t all about clothing. We also work with businesses selling homeware, accessories, gifts, lifestyle products and a wide range of consumer goods. Whether you’re an independent retailer expanding overseas or an established business managing multiple international markets, we can support the language requirements behind your sales and operations.

This includes supplier communications, product catalogues, training materials, internal policies, customer service information, commercial agreements and retail marketing.  We can also arrange professional interpreting for meetings with international suppliers, distributors and business partners.

Managing large volumes of product content

Retail businesses often have hundreds or thousands of products, each with its own description, specifications, variations and updates. Managing this content across several languages can quickly become complicated.

At Atlas, our project managers help you plan an efficient and consistent approach to multilingual product information.

Depending on your requirements, we can support:

• Large-scale product catalogue translation
• Regular new product launches
• Seasonal collection updates
• Ongoing product description translation
• Translation memories and terminology glossaries
• Consistent naming across product ranges
• Staggered translation schedules
• Repeat projects across multiple languages

For businesses with regular translation requirements, we can discuss a planned programme of work or an ongoing arrangement that suits your workflow and budget. Our aim is to make the process manageable, without compromising on quality.

Sustainability and responsible retail

Consumers increasingly want to understand where products come from, what they’re made of and how they’re produced. Fashion and retail businesses need to communicate this information clearly and accurately.

We can help translate sustainability reports, supplier codes of conduct, responsible sourcing policies, environmental information and customer-facing sustainability communications. It’s particularly important that claims retain their intended meaning across languages. An imprecise translation can unintentionally strengthen or change a claim.

We pay attention to the detail, helping your business communicate accurately and responsibly.

Why choose Atlas Translations?

Human translators with relevant expertise

We select professional translators with the linguistic and subject knowledge suited to your project. Fashion terminology, retail language and brand communication all benefit from specialist understanding.

Consistency across your content

From a single product label to an entire multilingual catalogue, we can use agreed terminology and translation memories to maintain consistency.

Real people managing your projects

You’ll work with an experienced project manager who understands your requirements, answers your questions and keeps everything moving.

Quality you can trust

Atlas is ISO 9001 and ISO 17100 certified, with established quality processes and a commitment to professional human translation.

More than translation

We can also help with proofreading, transcreation, interpreting, subtitling, voiceovers and multilingual typesetting.

Experience since 1991

We’ve spent more than 35 years helping organisations communicate across languages, industries and international markets.