Translation Blunder of the Month

Technical translation Translation company Clare Round-the-clock interpreting in 3 languages.Can we help you with any interpreting? Whether you need one interpreter or 25, phone or in person, call Atlas. Product launch, game localisation and much more!  Linkee launching in Norway, featured in Dragons’ Den, Tris, Dean and Ben were a delight to work with. Polish translation

fartfullWe all thought that the Swedish furniture giant IKEA could do no wrong…until they offered the “Fartfull” workbench. Although this simply means “speedy” in Swedish, the item unsurprisingly made its way off the shelves in record time. However, it seems that the company has learned from its mistakes by since investing in some worthwhile brand-checking for their product names in Thailand.

 

Call us on +44 (0)1727 812725 or email team@atlas-translations.co.uk to request a quotation for Atlas’ brand checking services.

 

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