Latest from the blog

Posted on14 June 2022

5 Useful Tips before Website Translation

certified translation - website translation

If you’re looking to grow your client base and reach new markets, translating your website is a fantastic way to achieve brilliant results. Through website translation, you can help to make your content much more accessible for target audiences in other regions.

However, there a few things to keep in mind to avoid any potential mishaps when it comes to website translation. Here are our top five useful tips to make sure your newly-translated website ticks all the right boxes.

Get to Know Your Audience before Website Translation

Linguistic differences come up a lot in translation, so it’s important to put in the effort to find out exactly who you want to speak to with your content. Do some research to understand what language or dialect your target audience converses in.

For example, a business targeting customers in Mexico will require a translation tailored to Latin American Spanish rather than the European dialect. Talking to your audience in the language they use and understand can make a big difference. Which brings us onto our next point…

Localisation, Localisation, Localisation!

No, we’re not talking about a middle-aged couple house-hunting in Somerset with Kirstie and Phil – localisation is all about adapting your translation to meet the unique cultural and linguistic attributes of your target audience.

Images, jokes and other cultural references are often specific to a certain region, meaning they can sometimes fall flat when targeted to a different area. Localisation experts can help you make sure that your content is not only translated accurately, but reflects the cultural interpretations of your new audience.

Stick to Your Own Style

To get the best out of your newly-translated website, it’s useful to work with professional translators to craft translated material that your new audience can really engage with. But what about your unique style of writing and tone of voice that sets you apart from the competition?

Creating a style guide for your translator can be a handy way of maintaining your original tone and style in the translated version. Translation professionals will be able to use the guide to convey the tone and style you want to see, even in a completely new language. Style guides are an easy and worthwhile method to sustain your unique brand identity and voice in any language.

Grow with a Glossary of Terms

Another great way to ensure your website translation matches your ideas is by putting together a glossary of terms for your translator. These will usually cover a range of key terms in your sector, making sure your new audience understands exactly what you’re bringing to the table.

You could also work with a translation professional who specialises in your chosen field. However, if there’s a specific way you’d like certain terms to be translated, creating a glossary of terms is a brilliant way to make sure everything runs smoothly.

Don’t Forget a Layout Check

As any website creator will know, it’s about more than just written content – the creative design of your website is just as important. That’s why it can be useful to include a layout check once the bulk of the translation is complete.

A layout check will ensure that your translated content reads in a way that is easy to understand for your target audience. This can be especially important when working in languages that are read from right to left, as the formatting can change drastically in comparison to the original version.

Speaking to your Target Market through Website Translation

So there we have it – our five top tips for translating your website to reach new audiences. If you’re looking to work with a professional translation agency for your website translation and would like to find out more, get in touch with our friendly team today! You can reach us by phone on 01727 812725, email us at or get in touch via our website.

ATC – Full membership of the ATC (Association of Translation Companies).

CIEP – Corporate membership of the CIEP (Chartered Institute of Editing and Proofreading) since 1993.

Corporate membership of the ITI (Institute of Translation and Interpreting) since 1994. Corporate Member of the Year 2021.

ISO 17100 – ISO 17100:2017 for Translation Services (since this standard began, in 2008, externally audited annually).

ISO 9001 – BS EN ISO 9001:2015 (certified since 2003, externally audited annually).

Living wage employer – As a living wage employer, we believe our staff deserve a wage which meets every day needs.

Mindful employer

Mindful employer – We are a mindful employer, working toward achieving better mental health at work.


Disability confident committed – We are Disability Confident Committed, ensuring our recruitment, communications and support are inclusive and accessible.

4-day week

4-day week employer since 2019


Good Business Charter Member since 2022

The Slator Language Service Provider Index (LSPI) is a ranking and an index of the world’s largest translation, localization, interpreting, and language technology companies.


The Patient Information Forum promotes access to trusted and high-quality health information for the public and healthcare professionals.

Federation of Small Businesses and the Self-Employed

Member of the Federation of Small Businesses and the Self-Employed

Prompt Payment Code

Signatory of the Prompt Payment Code since 2023.

Accredited with the Fair Tax Foundation since February 2024