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Posted on12 April 2023

Atlas Translations Rebrand Announcement

Atlas Translations Rebrand Announcement

We are pleased to announce the launch of our rebrand!

More than “just making things look pretty”

Our rebrand is very much an evolution of our pre-existing branding – rather than a complete revolution! Keeping our recognisable Atlas planet but adapting our logo, colour palette, and typography, we now have a clean, modern look that reflects the value of our high-quality services, as well as the human and friendly touch for which we are known.

“A high-quality, professional and consistent brand helps you to reflect the quality and professionalism that you provide with your services, products…whatever it may be. Good branding is SO much more than just making things look pretty” says Charlie, Atlas Translations’ Marketing Manager. “When done well, a good brand can help you to build trust, make conversions, and retain clients.”  

A rebrand that moves with the times

With increased demand for services such as remote interpreting, translation of e-learning materials, and integration of machine translation (to name a few!), we are constantly tweaking our service offering at Atlas. What we do as a translation agency has developed and changed quite substantially since we last looked at our branding, so it only felt right to give it a bit of TLC!

Atlas gets a facelift!

Where company marketing materials used to be restricted to leaflets, possibly a website, and maybe (for those old enough to remember) a section of the Yellow Pages, there are now endless opportunities to promote your business. From social media channels, to industry directories…our translation agency is present on a vast range of channels. It therefore felt important to develop a set of brand guidelines to ensure we are maintaining consistency across all channels.

We feel very nostalgic seeing how the Atlas logo has evolved since our inception in 1991!

Our signature colours and typography

Our signature blue and green colours echo the land and sea of an Atlas map, and we like to think our San Serif typography, Coolvetica, is as easy to read as we are to work with! The extra-tight kerning of the font mirrors our tight-knit team, the funky curls adding a bit of personality and reflecting our friendly and human touch. The font also supports many writing systems, including Latin-based European languages, Vietnamese, Greek, and most Cyrillic-based writing systems – handy for a translation agency!

Building a global brand?

If you’re also undergoing a company rebrand and you want to appeal to an international audience – or perhaps you have a few overseas conferences and meetings in the calendar! – consider localising your marketing materials. A business card or rollup banner in the language of your target market may well just be the ticket to opening up valuable prospect opportunities.

ATC – Full membership of the ATC (Association of Translation Companies). Company of the Year 2020 & 2021.

CIEP – Corporate membership of the CIEP (Chartered Institute of Editing and Proofreading) since 1993.

Corporate membership of the ITI (Institute of Translation and Interpreting) since 1994. Corporate Member of the Year 2021.

ISO 17100 – ISO 17100:2017 for Translation Services (since this standard began, in 2008, externally audited annually).

ISO 9001 – BS EN ISO 9001:2015 (certified since 2003, externally audited annually).

Living wage employer – As a living wage employer, we believe our staff deserve a wage which meets every day needs.

Mindful employer

Mindful employer – We are a mindful employer, working toward achieving better mental health at work.

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Disability confident committed – We are Disability Confident Committed, ensuring our recruitment, communications and support are inclusive and accessible.

4-day week

4-day week employer since 2019

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Good Business Charter Member since 2022

The Slator Language Service Provider Index (LSPI) is a ranking and an index of the world’s largest translation, localization, interpreting, and language technology companies.

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The Patient Information Forum promotes access to trusted and high-quality health information for the public and healthcare professionals.

Federation of Small Businesses and the Self-Employed

Member of the Federation of Small Businesses and the Self-Employed

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Signatory of the Prompt Payment Code since 2023.