Posted on14 May 2024
Going Global: Why Localisation Services are Essential for B2B Success
Are you looking to expand your current market or enter an entirely new market? If you’re going global (or you’re just global-minded), it’s vital you understand why localisation services are essential for B2B success.
Atlas Translations can help—we provide a global voice with a local touch. We can help explain localisation, discuss how it can help your business, and walk you through our tried-and-tested processes. We’re nice like that.
What Are Localisation Services?
According to the Oxford English Dictionary, localisation is defined as “the action or process of translating a word, a work, etc., from one language into another.” You might be forgiven for thinking that we’ve just defined translation. The two are very similar, yet completely different. Clear as mud, right?
Global Expansion
Think of it in terms of global travel. If translation is the plane ticket, then localisation is the passport. Both are incredibly useful by themselves, but together, they’re a global expansion powerhouse.
As an added bonus, we won’t leave you fighting for a prime spot on the beach at Costa del Ripoff. You’re welcome!
More Than Just Words
Localisation, like translation, is far more than swapping some words around on a flashy slide deck. It’s about adapting a product or service to a new region or culture. A skilled localisation service provider should be a key part of your soon-to-be successful marketing campaign.
From creative to legal and slogans to region-specific references, localisation ensures your company, product, or service will fit into the cultural landscape of your target audience.
See Your Business Flourish with Localisation
Expanding your business into new markets can be a thrilling venture, but it’s crucial to remember that what works in one region may not work in another.
Language barriers, cultural nuances, and regulatory differences can all hinder your success if not addressed properly. That’s where an experienced localisation service provider such as Atlas Translations swoops in to save the day! By adapting your content, products, and services to specific markets, we can help with:
- Creating new revenue streams
- Building stronger relationships with customers
- Establishing a competitive edge in your global market
Not to mention:
- Language-specific and effective communication of your specific brand:
- Message
- Values
- Unique Selling Proposition
By partnering with Atlas Translations, you can confidently navigate the complexities of globalisation. You’ll soon be welcoming your target audience as it jumps on board and watching your business flourish.
Our Tried-and-Tested Processes for Localisation Success
At Atlas Translations, we understand the importance of precision and attention to detail when it comes to localisation.
Business and Goals Analysis
The localisation process begins with an in-depth analysis of your target market and business goals. We assign a dedicated project manager to oversee every step of the process. This guarantees a single point of contact and makes sure your project stays on track. We review your intended audience and its corresponding culture. We’ll also discuss any previous localisation attempts and what worked or didn’t work.
Quality Assurance
After that, we’ll match you with a translation professional with experience in your source and target languages, your target market, and your sector or industry. Our translators work from the source material to create culturally relevant and language-specific content for your target audience. Meanwhile, our rigorous quality assurance process involves multiple rounds of review and editing, ensuring that your final product meets our highest standards.
Building Bridges with Localisation Services
So, what does a localisation project with Atlas Translations look like?
When children’s charity BookTrust approached us, they wanted to translate their English-language material into 28 different languages to reach more families in the UK. This was a perfect example of a localisation project.
We knew cultural knowledge would be crucial for this project. Any translated text would need to inspire a level of trust and love of reading in children and their families. Our localisation team made sure to focus on seamlessly maintaining the tone and expression of the original text. We also knew that this was an important step in producing a translated product that could reach out to families in their own language for fairness and inclusivity.
It’s a Wrap!
As you embark on your journey to expand your B2B business market, remember that localisation is not just a nice-to-have but a must-have for achieving true success.
Remember, by investing in localisation services, you’ll be able to bridge cultural and linguistic gaps, build trust with your target audience, and ultimately drive growth and revenue. With Atlas Translations on your team, you can rest assured that your brand’s message will be accurate, professional, and culturally sensitive. We’ll help you establish a strong foothold in even the most competitive markets.
Don’t let cultural barriers hold you back. Partner with Atlas Translations to unlock your business’s full potential on any size stage—local or global.
Call us on 01727 812 725 or email us at team@atlas-translations.co.uk to let us know what you need. We respond quickly to all enquiries!
Can I Trust Atlas Translations?
Atlas Translations holds two ISO certifications — ISO 9001:2015 (Quality Management) and ISO 17100:2017 (Translation Services). If the project is confidential, we can sign NDAs for extra peace of mind.
Are you wondering if we’re up to date on privacy? We’ve been registered with the Information Commissioner’s Office (ICO) for over 20 years, so data protection has always been important.
You can read more about our commitment to quality here.
Atlas Translations prides itself on providing fast, friendly, and high-quality language services. But don’t just take our word for it—see what our clients are saying about us.
We’re also on TrustPilot, and you can read our reviews here.
Contact Us
We’d love for you to contact Atlas Translations. Contact us for a chat or to ask questions!
Call us on 01727 812 725 or email us at team@atlas-translations.co.uk to let us know what you need. We respond quickly to all enquiries!
If you’d like to meet us face to face, learn more about our translation and language services, or deliver documents, please email or call us to arrange a meeting.
Use the Live Chat option during UK working hours to ask us any questions. You’ll chat with a real, live human—no bots here! Just click the little icon at the bottom right of your screen to start chatting with us.
If you need a quick quote, we have a handy Get a Quote button located at the top of our website where you can get an estimate for your needs.
Global Voice, Local Touch
If you’re looking for some top tips for partnering with Atlas Translations, we have some top tips to share! Download our guide to see how we answer 25 of our clients’ most frequently asked questions.
