Are you an author of a successful online course? Or maybe you run a company providing e-learning training? Have you ever thought about translating it into another language? If you’re not sure of the benefits, fear not! Today we delve into some simple reasons why translating your online course could just be a no brainer.
Making education more accessible
If your online course content is not targeted towards one specific country or culture, chances are that it could be useful to people in other parts of the world. If it’s a fairly niche subject, it could be very valuable in other markets you hadn’t previously considered.
One thing is certain, people want to learn but they may have limited possibilities due to their location, budget or time restrictions. Online courses are a great solution for all the eager students who can finally learn on their own terms. Make it even more accessible by breaking down the language barrier, and providing courses in multiple languages!
You’ve probably spent hours, weeks, or maybe even months creating your online course, perfecting all the details. It’s been well received and has had a decent amount of success, so why not take it that step further? You can be certain that popularity of e-learning training will continue to increase. Translating the course into other languages can help you to reach a much wider audience, and consequently bring significant profits. Having your online course available in multiple languages will certainly make it more appealing to a wider audience.
Filling the gap
Perhaps while advertising your course, you’ve had enquiries from people looking for such a course in their native language. If your course is in English, you get to share it with a large number of people. However, depending on how specialised the course’s subject is, many prospective students may be hesitant to give it a go due to limited language proficiency. There’s a common misconception that since so many people around the world can communicate in English, there is no need to provide products or services in other languages. However, this type of thinking can mean you miss out big time! The truth is that a significant percentage of the population may not want to invest in a course or service if they cannot access it in their mother tongue.
Providing better experiences
You may have heard of User Experience and how it can influence customer loyalty and even willingness to proceed with a purchase. This also applies here! By translating the content of your online course into another language, you show its speakers that you care about their experience and needs. In turn, they will be more likely to invest in the training you offer and recommend it to others.
Investing in quality online course translation
As a final note, if you’re thinking that providing your online course is a good idea, be wary of translation apps or machine translation. Although, they may seem like a quick and affordable solution, they may end up causing more harm than good. When it comes to translating education materials, accurate, engaging and quality translation completed by a professional translator can make all the difference.
As an experienced ISO certified translation agency, we can provide you with high-quality translation of educational content. We can also offer proofreading, transcription, or subtitling services. Want to find out how we can help? Give us a call on 01727 812 725 or email email@example.com.